Case Study 02:
Nurise Sales & Marketing
Background
Nurise is a small but fast-growing organization based out of Mississauga,
Ontario. The business carries an inventory consisting of a wide
array of summer products from patio furniture to pool accessories.
Acting as the middleman between retail giants (such as Zellers and
Sears) and their inventory suppliers. They ship not only to specific
store locations, but to individual buyers as well. In the past year,
sales have more than doubled and company expects a further increase.
In order to meet the growing sales demands Nurise needed a cost-effective
efficiency solution.
Problem overview
Efficiency is essential for Nurise to stay competitive in its
market. Small organizations, like Nurise, often find it difficult
to perform as efficiently as they could, because efficiency solutions
usually require a substantial investment. Nurise handled all inventory
tracking and customer service using a few Excel spreadsheets. While
this method can work quite well for a start-up company, it can quickly
fall to pieces if the company faces rapid growth. Nurise had graduated
from its days of using Excel as its number one solution, and required
a customized software solution that would solve all of the issues
they were facing, without incurring the substantial costs of standard
inventory management packages.
Issues facing the client
Poor customer management
- Lack of real-time inventory knowledge for management
- Inability to effectively create and search through orders
- No automated inventory management tool
- No method for dealing with pending orders
- No automated Shipping labels
- Double entry into the DHL system for creation of waybills
- Double entry of orders coming into the system from suppliers
- No reporting to track orders, receipts, and inventory
- No data sharing or interconnectivity
Solution
After sitting down with Nurise management and staff, both parties
were able to analyze the short-comings of the existing system and
discover what was needed in order to help Nurise achieve its goals
and be as efficient as possible. Inovex set out to build a customized
solution for Nurise, Inovex Inventory Small Business Edition (SBE),
that would solve all of the headaches the business was having. This solution employed three of our core competencies:
EveryThink - integrate all systems together to ease operations
CustomEyes - a comprehensive, user friendly yet powerful front-end
GeneWriter - automatically create orders, invoices and vital reports
Software Components
Client Server Model
A “client-server” application was developed using
a Microsoft SQL Server Desktop Edition (MSDE) database on the back-end,
with communication being driven by a Windows Forms front-end. Ensuring
that data between all users was effectively shared at minimal cost.
Client Management
Users can easily, enter, search and track all clients from department
stores to individual buyers through the user-friendly client management
system.

Order Output to DHL, Canada Post and More!
The system allows order outputs through Canada Post or through
DHL. The user can easily see which orders need to be shipped and
can create a file for entry into the DHL system. This saves hundreds
of man-hours every month that would be spent entering this information
into the DHL system manually and safeguards against human error
inherent in data entry.
In addition to output into third party systems, this component
also enables users to print off shipping labels that were otherwise
manually entered in a word processor. Automation of this feature
easily shaves a couple hours of data entry off of each day!
The order output component also allows the user to search back
through historical archives to find output files for informative
purposes, and where necessary to select the files for a second output.

Order Management At a Glance!
Using the Inventory SBE system, users can create normal orders,
pending orders, or split orders where quantities do not currently
exist in inventory. All orders that have been created are easily
searchable by client name, date of order, phone number and location.
To make it easy for users to see “orders at a glance”,
the main screen is even divided into four areas allowing users to
see: Today’s Orders, Post-Dated Orders, Pending Orders and
Orders Awaiting Approval.

Order Input from Suppliers!
In addition to receiving individual orders over the phone, Nurise
also receives bulk orders in the form of an Excel spreadsheet from
its suppliers. In order to facilitate receiving orders in this method,
Inovex developed an import function that takes these spreadsheets
and imports them into the inventory system avoiding any double entry.
Should there be any errors on input, the Inventory system will display
these inconsistencies and allow the user to correct them on screen.

Reporting Tools that Save Time!
Now, Nurise can keep track of inventory dynamics with specialized
reports on the following:
- Inventory Report
- Daily Shipping and Receiving Report
- Weekly Shipping and Receiving Report
- Pending Orders Report
- Orders Awaiting Approval Report
Each report is HTML formatted for display, but has the ability
to be imported into Microsoft Excel for further number crunching
and advanced formatting.

Benefits
Using the Inventory SBE system Nurise Sales and Marketing enjoys
the following benefits:
- Higher percentage of satisfied customers
- Capability to efficiently handle a growing inventory
- Instant access to reports indicating the warehouse’s
current inventory, shipping and receiving status
- Elimination of time-consuming data entry
- Interconnectivity ensuring all employees are on the same page
Inovex’s solution was able to cater to each issue facing
Nurise, creating a highly beneficial tool that has ultimately increased
the productivity of the Nurise team.
Problems Solved

|